The center aims to highlight the significance of "Wellbeing" according to the framework of Al Hayat Al Tayiba:

• Contributing to the development of society through initiatives that promote the values of wellbeing.
• Conducting evidence-based wellbeing research.
• Designing and implementing comprehensive training programs guided by the pillars of wellbeing.
• Providing consulting services to governmental and non-governmental organizations.
• Building bridges and partnerships with individuals, institutions, stakeholders, and communities.